Ago PANINI

Ago PANINI

Born in Turin in 1967, Ago is one of the most italian’s leading commercial directors. In the early 1990, he combined his passion for music as bass guitarist in the group « Ottantottotasti » and the photography starting out directing music videos, then TV commercials. Since then his spotmaking career has seen him work for cars leaders as BMW, Mercedes, Fiat, Lancia and also helm visual and narrative benchmark campaigns. In 2007, his first feature film « Waiting for the sun », a black comedy, won several international and italian awards. Beside directing commercials, Ago is currently working on his second novel after « L’Erba cattiva » in 2011 and works writing various scenarios for TV and movie industry.